As Japan's agricultural industry shrinks over the years, many intermediaries are involved in the value chain, resulting in margins at multiple points, which imposes a heavy cost burden, and inefficient production methods that rely solely on years of experience result in high production costs and unstable farmer incomes. Nihon Agri is reforming the industrial structure that prevents farmers from improving their incomes by providing a one-stop shop from production to sales. By providing farmers with new production technologies, domestic and international sales channels, and fruit sorting equipment, the company improves productivity and helps stabilize farmers' incomes. This is expected to realize "sustainable agriculture", which will lead to an increase in the number of farmers entering the agricultural industry, and increase and maintain production by improving farmers' living standards.